Hi guys! This is David Garai, founder at Nostra. A brief introduction: Nostra is building the Liquidity Layer of Starknet. We are building a one-stop DeFi solution comprising three fully-integrated products: Nostra Money Market, UNO Stablecoin, and Nostra Swap.
Building on Starknet
The Starknet DeFi ecosystem is in its very early stages. The Total Value Locked (TVL) among DEXes is less than $1.5 million (Source: DeFiLlama). At the time of writing, only 14 projects are live on Starknet Mainnet and only four focus on DeFi (Source: Orbiter).
Incentive Programs on Avalanche and Optimism
There are a number of Layer 2 solutions live today competing to capture market share to become the dominant L2. Many Layer 2s and Layer 1s have successfully launched DeFi incentive programs to onboard new developers, increase user engagement, and increase TVL on-chain. Overall, these elements contribute to a healthy and growing ecosystem of activity. For example:
Avalanche: In August 2021, the Avalanche Foundation announced a $180M DeFi incentive program called Avalanche Rush to try to onboard more dApps to their growing DeFi ecosystem. As a result, the TVL on Avalanche peaked at $12.21 billion within 4 months (Source: DeFiLlama).
Optimism: 5.4% of the total initial token supply has been kept aside to be distributed among various applications built on Optimism via the Optimism Governance Fund (Source: Optimism Forum). This fund has been distributed across different phases, starting with Phase 0 in July 2022, where 25 proposals were submitted, with 24 of them receiving OP tokens (Source: Public Funding Tracking). This resulted in a relatively steady growth in TVL which remained high throughout (Source: Dune Analytics).
The incentive programs of the two chains mentioned above have been successful in terms of onboarding new developers and new users to the respective ecosystems. It’s worth noting that the fall in TVL for these blockchains was at least partially due to the general market conditions. Additionally, the transaction count and the daily active users (DAU) on Avalanche is still higher than before Avalanche Rush (Source: Avalanche Stats).
PROPOSAL - Starknet Governance Fund
There are already several proposals in place to incentivize builders on Starknet. However, the Starknet community must now think about the next growth phase with incentives targeting users.
To compete with existing L2s, we propose the Starknet Foundation launch a Starknet Governance Fund (naming TBD), an incentive program targeted at the users of the Starknet ecosystem. We believe that Starknet has a lot of potential to become the number one scaling solution for Ethereum. Setting up an incentive program will motivate talented builders to deploy and incentivize users to bridge across to Starknet and use the growing number of Starknet products. In addition to DeFi, we propose that the Selection Committee (discussed in more detail below) may also consider applications from adjacent areas such as GameFi and NFTs.
What does the Foundation need to do?
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Set aside a percentage of the total supply of $STRK tokens as incentives. For example, Optimism set aside 5.4% of the total $OP supply.
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Divide the incentive program into multiple phases/chapters.
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One optimal strategy could be to allocate ~50% of the entire incentive allocation for the next two years. Projects must apply for incentives by submitting a proposal on the Starknet governance forum.
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A separate governance proposal could be made at the end of the two-year period to determine how the remaining 50% is distributed (the program could be extended for a further five years, for example).
How would projects apply?
A project applying for the incentive program should mention details about their project, links to social media, TVL, presence on other chains, and the TVL on the respective chains.
The proposal should also include an answer to the following questions:
- What has the project done so far to build the Starknet ecosystem, promote Cairo, and onboard users?
- What is the background of the team building the products? Do they have experience building products? Have any VCs funded them?
- Why do they want to apply for the incentive program, and how will it help them and facilitate the growth of Starknet?
- Is the product audited, or when is an audit scheduled?
- The requested amount of $STRK tokens (which will be capped)
- How does the project plan to distribute these tokens?
- How long will it take to distribute the tokens?
- How will the incentives help build product market fit?
- How will they retain users once the reward distribution strategy is over?
Projects should be able to apply for the incentive program more than once. Decisions will be made based on the above criteria and the success of the previous campaign(s). Additionally, projects should have exhausted all tokens they planned to distribute before applying again.
Selection Committee
A committee from within the Starknet Foundation should look after the entire incentive program and make unbiased and rational decisions on all applications.
The committee’s remit would include liaising with the projects applying for grants on any queries, the release of grants, marketing activities for announcements, following up with projects to understand their learnings from the token distribution plan, and ensuring that all grants are distributed within the said duration specified by the project at the time of applying.
Suggested next steps
I would propose keeping this proposal open for discussion for a period of two weeks.
Based on all the comments and suggestions made by the community members, the Starknet Foundation could formally announce and launch the program by the end of March 2023. Projects could submit applications from 1 April 2023, and tokens could be allocated once Regenesis takes place.