Hello everyone, it is with great pleasure that I make my first post on this forum. I’m a die-hard fan of STARK technology and the Starknet ecosystem: made up of incredible developers who are available to develop this technology to its limits.
However, I think that this ecosystem suffers from the classic problem of some traditional companies: they develop a fantastic, technologically superior product but… are overtaken by the timing of entry into the market of competing products with inferior technology but with enormous marketing and distribution capacity. .
It is a fact that the comments on X about Starknet are nasty in that they are focused on the airdrop mechanics (not at all effective) and the appreciation (or in this case devaluation) of the $STARK token, without any consideration for the potential of this technology.
The fact is that Starknet is brilliant in technological development but mediocre in marketing the brand, its technological developments and the factors that differentiate it from competing ecosystems.
It is frustrating that some ecosystems present some small technological developments with fanfare and fireworks, when compared to the technological quality of Starknet, that is manifested on several fronts.
- Development of STARK technology;
- Development of Kakarot (the first fully EVM-compatible zkEVM to run on top of CAIRO); it will also be the first dual VM rollup; Kakarot is the Trojan horse of the Starknet ecosystem in terms of attracting developers and users focused on EVM, which constitutes a key part in the expansion of the ecosystem;
- Development of solutions that allow integrating STARKs with Bitcoin, allowing Starknet to become the first (and probably only) hybrid L2 validated by Ethereum and Bitcoin.
All these technological developments (which I would call STARKNET MAGIC) must be communicated to the respective communities (Ethereum and Bitcoin) in a way that develops enthusiasm for developers but, above all, users with strong marketing (read strong as different, simple, effective) that is capable of transmitting the potential of this technology to a wide audience).
We cannot forget that Starknet took a completely opposite decision to the current leaders in the rollup stacks market (Optimism and Arbitrum) by introducing a new language (CAIRO) that was more efficient but initially incompatible with EVM (before the implementation of Kakarot) which resulted in a barrier to the development of liquidity bridges, on-off ramps, dapps, etc.
For this reason, Starknet has no other solution than to develop an aggressive strategy to attract developers and users.
Now you will ask, what is the best strategy? What can we offer differently? My answer is simple: analyze the competition, the various programs implemented, select the most effective ones, introduce a new element and implement with full force.
There is a huge range of solutions: retroactive airdrops (proportional to the time invested in the ecosystem for developers and users), Retroactive Public Goods Funding (a la Optimism), retroactive financing, Sequencer revenue sharing, Gas Monetization, etc.
Reinforcement: Starknet needs to make up for lost time and shorten the distance with its most direct competitors and this is only possible with a more aggressive strategy in establishing partnerships with reference developers, attracting users and liquidity.